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Get truly out! Print some business cards, produce flyers, email everyone you know, have your spouse bring a number of brochures to his or her enterprise. Place free ads online at Craigslist . org. Ask people for referrals.

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It will be the central theme, the niche, upon a person will base all of the site's Content (hence phrase “Theme-Based Content Site”). Every page that you simply write can about individual that relates to your Site Concept. 1 of those topical pages focuses on a Specific Keyword, which is the reason I also call these pages “Keyword-Focused Content Pages (“KFCPs”).