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Don't use a name that limits additions to your products or services later. Don't make use of names with geographical connotations. If you want to expand a new different area, it may make a price. If you name your business “Spokane Carpet Installers” and then want to be expanded to nearby Kennewick, that wouldn't business. People expect businesses with a city or an establishment in their names become in that city or place. Will be able to also limit your business, as people may realize it's the only area you service. For example, a person's name your small business “Reno Home Repairs”, people may consider if they live in the town near Reno, you simply won't provide their service needs.

Social networking includes sites like Facebook, MySpace, Orkut, Friendster and Twitter. The way your company will benefit from these resources varies from one company to another. Never run a social networking project without a specific, trackable goal idea. Also, avoid to think too linearly when thinking of uses for social media applications. For example, say your clients are a dry cleaning customer service. Now a Facebook fan page about directly realize business gets some fans that are usually related to, it will definately not be a big hit for who do not know you personally.

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